Kaia Gerber dazzles at launch of first fragrance campaign

BY hellofashion.com

Kaia Gerber made a fashionable splash at the launch of her very first fragrance campaign in Beverly Hills on Tuesday (May 9). The 15-year-old, who is the daughter of supermodel Cindy Crawford and businessman Rande Gerber, was chosen as the brand ambassador for the undeniably feminine, whimsical Daisy Marc Jacobs scent back in March.


Photograph of Kaia Gerber
The 15-year-old looked sensational in a Marc Jacobs mini dress

Dressed in a long-sleeved lace Marc Jacobs mini dress from the label’s SS17 collection and towering silver peep-toe stilettos, Kaia looked every inch the star. Sparkling pastel detailing added interest to the front of the thigh-skimming number and Kaia accessorised her spring-appropriate look with a delicate gold ring and a pair of elegant earrings.

STORY: Kaia Gerber wins Breakthrough Model award

She wore her centre-parted dark brown hair in tousled, separated waves and worked a low-key make-up look that drew attention to her model features. A subtle smoky eye lent an edge to her ensemble, her brows were defined and a touch of soft pink blush enlivened her complexion. Fashion’s newest darling pulled everything together with a swipe of taupe-hued lipstick with a matte finish.

Photograph of Kaia with Sofia Mechetner and Dilia Martins
The model posed with Sofia Mechetner and Dilia Martins next to a vintage car

The event drew in a notably stylish crowd – including Chantel Jefferies and Storm Reid – and many cool kids were spotted snapping photographs next to a branded, daisy-adorned vintage car.

Kaia’s modelling prowess was proved in September of last year when she won a major industry award at The Daily Front Row's Fashion Media Awards. The American beauty was named Breakthrough Model of the Year just hours after it was announced that she was the face of the new Marc Jacobs Beauty campaign.

Photograph of Kaia Gerber
The fashion darling was announced as the brand ambassador for Daisy Marc Jacobs in March

In February Cindy Crawford spoke out about the concerns she has regarding her daughter following in her model footsteps. Cindy admitted that she felt there would be a lot of pressure on Kaia to succeed following her own hugely successful career, which has spanned four decades.

Cindy's 17-year-old son Presley Gerber has also found success as a model, starring in campaigns and catwalk shows for designers such as Moschino and Dolce & Gabbana.

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